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The shop and your products

Set up the shop, create products with variants, group them into collections and import them from a spreadsheet.

Start with the General tab

Open Shop, General tab, and fill in:

  • the Shop name, shown on the payment pages, invoices and order emails;
  • the Merchant country: the country you sell from;
  • the Selling countries: those you ship to;
  • the Currency.

These choices are then used to prepare taxes, shipping and payments.

Creating a product

  1. In the Products tab, click New product.
  2. General tab: the Product name, its type (Physical, Service or Digital), the Short description, the Selling price, an optional Compare-at price, the Tax rate, then further down the SKU, the Category and the Tags.
  3. Left column: add your photos, choose the Cover and how to display them on the product page (Image display).
  4. The Variants tab if the product comes in several sizes or colours (see below).
  5. The SEO tab: the title and description for search engines.

The product is saved as you go.

Variants

Tick This product has variants (size, color, etc.), add your options and their values, then click Generate all combinations. Each variant can have its own price adjustment, stock and image.

Going further

  • Selling Mode: Standard (by quantity), Sell by measure (by weight, length, volume or area) or Bill by time.
  • Unit price: for food or cosmetics, the net content automatically displays the price per kilo or per litre.
  • Tiered pricing, Personalization (engraving, gift message) and Bundle contents.

Collections and import

A collection groups the products that carry certain tags, and creates a dedicated page on your site (Collections tab). To create many products at once, click Import in the Products tab and choose a CSV or Excel file.

Depending on your edition

The full shop, with real payments, is part of the e-Commerce and Studio editions. In the Standard and Premium editions, the shop runs in demo mode: your visitors browse the catalogue and fill their cart, but no payment goes through.

Updated on September 30, 2026

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