Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
How will internet visitors find my website ? |
Most of your visitors will find your website using Internet search engines. To comply and authorize this, follow this 3 steps procedure :
1) verify and update the general information of your website. You can do this from the Start step by updating your website information :
- the title of your website : choose the right words for your title. This is the most important information search engines will use to locate your website. To determine the appropriate title, imagine which words your visitors would enter in a search engines to get to your website.
- the description is optional. If you use it, make few sentences to present and summarize all the content of your website or its purpose.
- enable search engines : just leave the option unchecked to authorized search engines on your web pages.
2) once you have finalized both the title and description, Publish your website on your web space.
3) now your website is ready and available, register your website to web search engines such as Google and AltaVista for example.
Submit my website to GOOGLE
Submit my website to ALTAVISTA |
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My website is not visible in Google, why ? What the need of metatags ? |
| You website will be automatically referenced in search engine databases. The matter is to improvement ranking and position in their search results. To do that here are some advice to consider : |
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the content of your website | : | the information and text content of your website is essential. It must be useful for your visitors and should contain the important words or sentences your visitors are looking for. If you use a word very often and place it in your topic's tile, this word will become an important one on your website. |
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External links | : | if many websites contain a link your website, this generally means that your content is interesting or in relation with these websites. The more links you will have on the internet the more important your website will be so you might consider the exchange of links or banners with websites similar to yours. |
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regular updates | : | in order to make people come and visit your website often, it's important to update it periodically and add new useful information. Search engines take in accounts such aspects so it's important to maintain your website up-to-date and alive. |
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In addition to that, you need to take a special to non visible information stored on your web pages called meta tags as they are useful and important for search engines. You can enter them from the TOWeb's "Start" step but for accurate and better result we recommend to customize them per topic from the "SE optimization" tab.
- the title : The title should summarize all the content of your topic. It should not be a sequence of keywords but a sentence (with or without any verbs). You should carefully choose the word you use for it as it must stay as short as possible. In fact your title is longer that 60 characters the rest would generally be ignored by search engines.
- the description : The description generally contains one or two sentence to present the content of your topic. This text is also the one commonly displayed below a found link on the list of search results.
- the keywords : enter a list of keywords separated by commas (,) related to your topics. Please the most important at the beginning of the list and carefully check for typos.
You will find further useful information on the internet to improve your website ranking and especially the Google advice on SEO
Eventually be patient ! Your website is not likely to become famous on the internet in just few days. This may take weeks, months and even years before your website to appear on the top of search engine results. |
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How to advertise and increase the traffic of my website ? |
| Refer to our advice on the script page. |
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